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3 Ways to Build Innovation Into Your Small Business

by | Sep 15, 2021 | Business | 135 comments

Vsible Vienna marketing and innovation

Here’s how you can expand your small business through innovation:

Do you want to see your business grow? Are you willing to remain relevant in changing times such as these? We recommend thinking as creatively as you can and to embrace innovation into your business model! 

Innovation helps small businesses to improve processes, products, services, but also to create meaningful experiences for their members, customers, and audiences. If you want to find new clients or to try out a new marketing idea, here are 3 useful tips about how to build innovation into your small business.

  1. Cultivate an innovation mindset

Set up goals that focus on improving your products and the related processes. How can you do that? Set aside time each week to think and exercise your creativity. Innovation is inextricably linked with inspiration. We too brainstorm every week and the ideas that come often surprise even us! 

You can achieve growth by learning how to be creative. It’s important to cultivate an innovation mindset and to continue educating yourself daily! Let’s never forget that an innovative culture values lifelong learning. 

  1. Be a team player!

Bart Barthelemy, the author of “Collaborative Innovation”, wrote in his book: “It is always better to have more minds for innovation than just one, no matter how smart the owner”. Investing in your people is investing in the future of your business! Don’t forget to always listen to your team, to your colleagues and to your customers! 

Moreover, you can invest in your team by providing them with content or opportunities to consume content which will improve their creative skills. When it comes to your customers, ask them questions about their ideas or suggestions. They will be more than happy to share their recommendations with you! You must understand what someone goes through to improve their experience.

  1. Invest in technology

Let’s not forget about technology! Besides creativity, the other aspect of an innovative mindset is to truly embrace the role which technology is playing in innovation. Technology has changed every aspect of the way any business operates, and never before in history has that change occurred so fast. 

Invest in technology that improves your operations and makes your business more competitive. More efficient technologies will lead to better services. Compare technologies such as equipment or online services, in order to find the most cost effective ones for your business. This is definitely a worthwhile investment that pays off. 

Moreover, always keep in mind that with the right technologies your team will work more closely and efficiently – towards the aimed goals of your business. Undoubtedly, when business processes are streamlined with technology, they are less expensive, save time, and are more sustainable! 

Are you ready to step out of your comfort zone? Take the risk, apply a test-and-learn approach and watch how quickly your business will evolve! 

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