When producing content, especially on social media, engagement should be your main priority. By engaging your audience, you are creating a two way communication channel instead of just one. Through your followers’ comments, you will learn more about what they value, what they think and how they perceive your products or services.
Engaging your audience also shows them that you care about what they have to say, that you appreciate their input and that you intend to implement it in your business. It’s important, however, to not just assume that, but actually take the time to respond to their ideas, opinions and feedback and build upon this new communication.
The question is, how can you engage your audience? Read on to discover 3 effective tips to engage your audience on social media.
- Use Stories
Why not begin with the fun features that social media has? Make stories an integral part of your posting strategy, exactly as your standard feed. Perhaps you can start by asking your followers questions about their opinions or preferences.
Use polls and quizzes – which are fun, yet directly related to the products or services you offer. Even if the engagement might be low at the beginning, it’s still valuable and can strengthen your follower community. Play with GIFs and icons to keep the stories eye-catching! Moreover, don’t forget to add relevant hashtags. This way you will be able to reach more people.
- Share Testimonials
Want to connect deeper with your audience? When people engage with your content on social media, it shows that they trust you. After asking for feedback, it’s also important to repost the content in which your followers tag you and to reply to the comments you receive. The feeling of being recognized by your favourite small business is amazing!
Moreover, if you have a happy customer who shared something meaningful about your services or products, the next step is to publish the testimonial. This increases credibility in your business and gets people talking.
- Add Effective Visual Content
Since we are already overloaded with information, use effective visuals to boost the number of comments and likes. Start by doing some background research on your audience’s interests and think about what type of visual content they’d like to see. You can choose between authentic pictures, illustrations, graphics, charts and videos. Always take time to choose meaningful images, which highlight the values of your small business. Provide better visuals and you will attract more people that will interact with you!
Lightening up the mood with memes and GIFs can also win a lot of points, as long as you know that there are also times when you shouldn’t use them. This rule applies to emoticons too. Use emojis to give personality to your small business voice and bring your captions to life. Get creative in the process of capturing your audience’s attention!
With the right engagement strategy, you can foster long-term and mutually beneficial relationships with your customers. Does this sound like something you might need help with? Perfect! Then all you need to do is contact us. Let’s start developing together a winning engagement-based content strategy! We are waiting for you at Vsible.online.