Not seeing the results you want from your actual digital marketing strategy? Maybe it’s time for a new one! Read on to learn 5 signs which indicate that it’s the time for a change.
1. You don’t know what to post
It’s a well-known fact that everybody loves to be inspired! When you are feeling uncreative regarding what to post, it means that you don’t know your audience. What can you do? We encourage you to research in advance and work on your audience persona. The key is to find out which are the main interests and passions of your audience, but it’s also important to know the challenges they face. Asking your audience to give their input gets them involved and can help you figure out what they really care about!
The solution is to adapt your content to your public’s needs. Moreover, keep in mind that people like to know who they do business with! If you are searching for more killer posts tips, we assure you that giving your audience a glimpse into your life as an entrepreneur will raise the community engagement. You can simply do that by sharing an inspiring article or your favourite books about business or leadership!
2. You are not attracting your ideal customers
Do you feel like you have tried almost everything when it comes to marketing, but you are still struggling to attract your ideal clients? Having a big audience is useless if they are not your target market. If you’re not sure why you aren’t attracting your ideal clients, start by looking at your marketing message. Why is your message not resonating with your ideal clients? Is it clear what type of products or services you provide in the niche you’ve selected?
It’s all about the values you promote and the value of your services! Identify 3 important values for your small business and make sure you talk about them. It’s also essential to get creative and express them in your branding! The more you can highlight your values, the more ideal clients you will attract! Last but not least, ensure that you are showing up in the right communications channels. Only a carefully considered strategy will help you to attract the right people!
3. You are not getting any sales
Failing to attract enough customers is worrying – but if you know why it’s happening, you can turn things around! Social selling is not promoting your small business endlessly on social media. The objective is to make sure that your business is the first thing your followers think of when they need a product or a service that you offer. Your strategy should be able to show actual value in driving revenue for you. If it’s not, you need a new strategy to do this!
Our team can help you to find out which marketing methods work best for you. The lack of promotion, or promoting your business in the wrong way, could explain why you’re not getting enough sales. If people don’t know you exist, they won’t buy from you. It’s time to adopt a strategy which will help you to obtain leads, build loyalty among your audience and ultimately – improve your bottom line!
4. Not driving traffic to your website
It’s the dream of every small business to welcome significant traffic on their website. Only a strong strategy – which includes both your social media platforms and your website content will attract the targeted visitors. If you want to increase the traffic to the website of your small business, keep in mind that optimisation is the key!
Moreover, share content and write blog posts consistently. We encourage you to write informative, value-driven, and useful posts. Use relevant keywords and don’t forget about the perfect grammar! But creating content is not enough – interact more with people, promote your articles in relevant online communities and collaborate with other businesses to tap into their audiences.
5. Feeling like you’re ready to give up
If you don’t have the right strategy in place, it can leave you thinking that social media is a useless tool. Do any of these signs seem familiar to you? Don’t give up! We have your back!
When you get it right, an effective marketing strategy can take your small business to entirely new heights and drive startling amounts of revenue! All you need to do is to contact us for help and guidance. Write to us about the struggles you face right now, but also about the aims of your small business! We are waiting for you at Vsible.online. It’s time to start developing a successful marketing strategy together! 😊